British businesses could be losing out on a potential £420 million a week by failing to target disabled consumers. - BBC NewsBut as well as wheelchairs why can't other disabilities/impairments be shown in the retain industry. Sure having a mannequin sat down give you an idea of what clothes are suitable if you're in a seated position (something that I'm faced with myself when clothes shopping). But What about the scope for mannequins with prosthetic legs or an arm amputee like the model Kelly Knox who won the modelling show 'Britain's Missing Top Model'. Of course only visible disabilities can be shown but I think that mannequins who are "differently normal" and represent disabilities/impairments should become the norm as after all there are over 11 million people with disabilities/chronic illnesses/impairments in the UK*.
*UK Disability Facts and figures
All-in-all I think that the retail industry has a long way to go, but little gestures like the bridal shop and stores using things like the 'Mannequal' are making progress in representing consumers with a disability.
|Sophie with 'Mannequal'|